Chapter 9. Innovating free-to-air broadcasting: Social value, broadcast content, and personal mobile communications

Författare, redaktör eller annan roll

Imir Rashid

Seamus Simpson

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Organisation som författare, redaktör eller annan roll

Nordisk Informationscenter for Medie- og Kommunikationsforskning (NORDICOM), Nordiska ministerrådet

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Publikationstyp

Kapitel i samlingsverk

Språk

Engelska

Utgivningsdatum

2023

Typ av innehåll

Sakkunniggranskat

Abstract (Engelska)

This chapter analyses recent evidence of efforts by broadcast players to move into personal mobile communications through the delivery of broadcast content to smartphones. It explores innovation strategies related to the broadcast distribution channel, rather than content, and illustrates what can b...Visa mer