Storytelling and Destination Development
- Författare, redaktör eller annan roll
- Lena Mossberg
- Anette Therkelsen
- Edward H. Huijbens
- et al.
- Organisation som författare, redaktör eller annan roll
- Nordic Innovation, Nordiska ministerrådet
- Publikationstyp
- Bok
- Språk
- Engelska
- Utgivningsdatum
- Utgivning
- Nordic Council of Ministers, Copenhagen
- Typ av innehåll
- Övrigt (populärvetenskap, debatt)
- Abstract (Engelska)
The objective of this study is to scrutinize the possibilities and drawbacks of using storytelling as a means of developing and marketing Nordic tourism destinations. On the basis of five selected Nordic cases, the study sheds light both on the ways in which storytelling is practiced and how stakeho...
- Antal sidor
- 65